Different Themes of Advertising

Several themes have been designed by the publishing industry Christchurch including prints such as Magazines Today to appeal to the foregoing instincts. A theme of advertising with publishing industry Christchurch is a central idea intended to trigger desired action from customers. It is the heart of advertising copy.

Some of the popular themes used in the advertising different products with publishing industry Christchurch like the Magazines Today are given below.

Prestige: This theme of advertising with publishing industry Christchurch like the Magazines Today is used to advertise luxury articles like motorcars, refrigerator, jewellery, videos, etc. The possession of such items provides a distinctive status and a sense of pride to their holders.

Comfort: This theme of advertising with publishing industry Christchurch like the Magazines Today is used in the advertisements of air conditioners, fans and other household appliances which help to make life comfortable.

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Economy: This is a common theme in clearance sale and bargain offers. This theme of advertising is generally used to sale products of low value.

Health: Drugs and food products are often advertised with this theme, e.g., ‘For energy and vigor use i.e-Horlicks.’

Beauty: Often used in the theme of advertising cosmetics, toilet soaps and perfumes, this instinct appeals particularly to young men and women. For instance ‘Use Pears soap to keep the school girl complexion’.

Parental Affection: This theme of advertising with publishing industry Christchurch like the Magazines Today is used to advertise products meant for children, e.g. toys, baby foods, baby dresses, tricycles, etc.

Fear: Fear of death, accident, personal loss through fire, burglary, etc., is used in the advertisements of insurance, safety vaults, etc. The traffic police also make use of this theme to caution people, e.g., ‘Keep off the road; shun the anguish of an accident’.

Achievement: Giant concerns use this theme in their advertisements by emphasizing their contribution to the national economy, e.g., ‘H.M.T Time keepers to the Nation’. There is a desire to imitate or emulate distinguished people, e.g.’, ‘successful men all over the world use.

Patriotism: Native firms use this instinct to induce people to buy their products in place of imported products.

Curiosity: Human mind is basically inquisitive and variety is the species of life. The eagerness for new things is so strong that this theme can be used through advertisement of new designs, styles, package, etc.

Construct your ads around these themes to ensure that you can properly attract the right consumers to see your message and to get them engaged to your product.

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Tips for Magazine Advertising

Magazine advertisement is one of the oldest form of advertising but up to date, it is still an effective way to reach many people most especially when you have them on leading publishing houses Christchurch like the Magazines Today.

It is basically print adverts that run in local or national, daily, weekly, monthly or simply periodical news publications. While some people prefer other form of advertisement like television, radios, and internet, newspapers ads are still valuable. Do not ignore magazine advertisements since it plays a very important role in promoting and improving businesses including some of the globally known brands.

Whom does magazine advertisement suit?

This type of advertisement by publishing houses Christchurch like the Magazines Today is most appropriate audiences that tend to have access to magazines more frequently like car lovers, fashion enthusiasts, travel and leisure followers, etc. Whereas the young demographic groups, tent to get their news form televisions and internet. The magazine advertisement through publishing houses Christchurch like the Magazines Today is still worthwhile since you can direct your advert to your targeted group by requesting that your advertisement run in the section that is closely related to your targeted audience. The related sections may be sports, lifestyle or business sections.

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Are magazine advertisement costly? – Magazine Advertising Rates

If your business is considering magazine advertisement from publishing houses Christchurch like the Magazines Today, it is good to understand that there are different ad tariff and rates depending on a number of things. Furthermore, you will find that different publications will tend to have or give different offers for different types of advertisements. So what factors influence the newspaper advertising rates? 

To begin with, your advertisement cost with publishing houses Christchurch like the Magazines Today will depend on the size of your ads, what section of the paper you want your advert to appear, the frequency in which you will keep the ads running, the day it is published and what publication you will use and how many people it reaches.

In the case of multiple publications, one will be forced to have several sales representative from each magazine company. These representatives will give you price quotes and helping you design your advertisement. Such a case will definitely make the cost to be much higher.

Magazine advertisement for a job opportunity

It is also important to understand that magazine ads from leading publishing houses Christchurch like the Magazines Today are quite expensive most especially the national editions. However,  if you find it very difficult that you can’t afford the these ads at all, then you can resort to using online magazine ads that might be more cost-effective. This will also help you save your money when you don’t have enough.

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Helpful Tips on Designing Magazine Ads

If you are advertising with publishers Christchurch in a magazine, then there are different ways to make sure that the advert works for you as well as possible. Assuming your message and your offer has been decided, it is important that the design that publishers Christchurch prepare of your advert works well. Here are 7 helpful tips on designing magazine ads which we believe will help you with your design.

Suitability for the magazine audience

If you are advertising with publishers Christchurch in an up market glossy like Magazines Today, then it is important that your advert is also upmarket and glossy so that it reflects the ideals of the readership. If your advert is designed well and suits the magazine, it will also have a greater chance of being pushed up to the front pages, so that it gets more readership traffic than in the lower pages. 

Right hand side is preferred over the left

Psychologically, people tend to prefer options that are to the right of them rather than to the left of them: and so try to make sure the offers of your advert with publishers Christchurch like Magazines Today, your company name and details are all aligned to the right. If you can get your advert on a right hand page of a magazine, this is also great!

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Resolution

Magazine adverts prepared by publishers Christchurch like Magazines Today are printed on paper, and often high quality paper which means that they will have to be of high resolution to look good. Make sure any images or pictures have at least 300 dots per inch to have a crystal clear and beautiful image, no matter what size the advert will be blown up to fit the magazine. Get a proof of your ad by using cheap a4 flyer printing or similar.

Include your call to action

Unlike digital advertising which is easy to track and monitor, print advertising with publishers Christchurch like Magazines Today is more difficult to measure and so a good magazine advert should have a prompt call to action on it. 

Choose images wisely

When you are choosing the imagery and style of your advert, it is important that your advert is still recognizable as an advert and does not blend into invisibility in the magazine, and not appear like a photograph or other magazine page decoration. 

Use the space well

A good advert will make use of all available space on magazines like Magazines Today, either through using colors, pictures or lettering. This doesn’t mean that you need to crowd in as much as possible into the advert, but simply means that you fill any space left with some form of design. For simple adverts you would want from publishers Christchurch, this could mean something as basic as a line of color that breaks up any leftover white space, or it could mean filling the advert with imagery and scenery. An advert should also be very clear in what it is offering, so be sure to make the message of the advert the central focus, and avoid getting carried away with beautifying the advert to the cost of the ultimate message.

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Test the advert

Before you commit your advert to the magazine, it is absolutely essential to test your advert by showing it to people to see if they can get the right message from your advert. The best way to do this is to get a few copies printed using an a4 poster printing company and show them around. Sometimes, when you have been designing an advert all day, you lose the objective eye it needs to judge whether it is a good advert or not: so showing others, and being open to criticism will make sure your design is doing what it needs to do for a magazine advert.

How Ads Help Consumers of Today

Advertising not only benefits the publishers and producers and traders but benefits the customer as well. Advertising provides awareness of the existence of the product to the customer. Customer satisfaction is of immense priority in modern marketing and the importance of advertising can’t be ignored as such.

The ads on business magazines like the Magazines Today greatly satisfies a wide range of need for consumers, the same way its ad spaces satisfies the need of publishers and producers for being introduced to the world.

The importance of Advertising then on Magazines Today for customers can be discussed under the following sub-head.

Convenience: Advertising indeed benefits the relationship between publishers and producers as their products and magazine will be patronized by consumers but it also helps people feel more relaxed. Ads on Magazines Today make shopping easy by reducing the time and effort involved shopping. People become aware of the source and availability of different products and need not search them out. They can make better choice among different varieties.

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Education of consumers: Advertising provides education and knowledge to consumers about new products and their diverse uses, benefiting all three parties involves such as the consumer, publishers and producers. Consumers get the benefit of better advice in safe and proper use of products and develop new ways of life through detailed product description on ads in magazines like Magazines Today. In this way advertising makes for better living.

Lower prices: Ads on Magazines Today are proven cost-effective hence benefiting both publishers and producers. However, effective advertising also reduces costs due to large scale production and elimination of wholesalers. As a result customers get goods at lower prices. Prices of advertised goods fluctuate less widely and unscrupulous traders cannot easily exploited consumers by overcharging. Many expensive products of yesteryears have come within the reach of the common man due to continuous advertising and consequent reduction in prices. Advertising helps to eliminate unnecessary middlemen, thereby making products cheaper for the consumers.

Better quality: Advertising on Magazines Today is generally done through brand names. Producers try to create special features in their products to successfully communicate product differentiation, the magazine on the other hand comes up with ways on how these differences will be noticed most especially when there is a long list of details to a product. This is basically how the publishers and producers relationship works, but this strategy also benefits the consumers. Need to find arguments in advertising and desire to live up to the image, leads them to improve quality and product design. Consequently, consumers get better quality and variety of goods.

Consumers’ surplus: Advertising done by publishers and producers brings the customer closer to the latter so that each can fully appreciate the needs of the other. Such understanding helps in better matching of products and services with human needs. Through advertising, consumers better appreciate the utility of products and derive higher satisfaction from their consumption. This satisfaction and pleasure derived by them from the products is called consumers’ surplus.

All these benefits provided to the customers has significant role in customer satisfaction, a very important aspect of modern marketing.

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Tips for Attractive Advertisements in Magazines

Normally online and print advertisement have got their advantages and disadvantages when used in business promotions. Some business owners will sometimes use both print and online adverts to diversify their promotional mix.

The major difference between print and online adverts is the fact that in case of online ads, a single website or web ad can reach many customers in the whole world. This is unlike in the case of print adverts that is always targeted to specific audience. Therefore this means that the online adverts can reach many people in different places making it a cheap means for the small business owners to promote their businesses. On the other hand, the good thing with the print ads from publications Christchurch like Magazines Today as we had said before, is that they can be used to target specific audience unlike the online adverts that can even reach the untargeted parties.

Secondly, adverts are supposed to create connections with customers. Normally in this context, print ads from publications Christchurch like Magazines Today have more advantages than the online ads because in online ads, the targeted audience often spend only few seconds in certain website before they browse elsewhere. However, in print advertisement, the targeted audience often spend several minutes reading each page of the magazines. So this will definitely give the print adverts by publications Christchurch like Magazines Today more time to connect with the readers.

When it comes to creativity of magazine adverts, we must understand that creativity is something that is not measurable. This is so due to the fact that if one reader likes your work that will not be a guarantee that another reader also will do the same. Different people have different opinions. But still there are some factors or tips that will help you make your magazine advertisement to look more creative and lively. These tips will also help you make your adverts from publications Christchurch like Magazines Today effective for your targeted audience.

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Another important consideration is that creative ads in the case of magazines are primarily applicable to the display adverts because they will provide ground for scope and space for creativity and implementing creativity. Here are a few tips for eye catching magazine ads one should try to employ with the help of publications Christchurch like Magazines Today:

  • The use of attractive images on your advert will draw the immediate attention of readers and this is what creative ads basically depend on. Ensure the images that publications Christchurch like Magazines Today will use will help you bring out the desired ad`s theme. 
  • The content of your ad should be simple and concise. Do not include many unnecessary info in your ads. This is to make sure that your advert is short and sweet to your intended readers.
  • You should try to put your ads on a good position in the magazine. Try to place it close to other news that many people will wish to read. This will help you to draw the attention of many audience.
  • Always make sure that in your advert, you provide a space for contact details and the address of the head office or the company address.
  • To make sure that your advert is more creative, please include the use of info-graphics to make a statement. This will make your ads more attractive to the magazine readers.
  • Another thing you need to bear in mind is that, your advertisement should affect the readers` emotions. Furthermore, your ads should also be relatable to a common person. If the readers will find your theme to be more relatable to them, then definitely they will tend to opt for your brand.
  • Going on with tips for effective magazine advertisements, ensure you use the right ideas for your ads. For instance, when you tend to promote your local brand, then you should employ local advertising ideas. Try to include local places that are well known and relatable to your audience.
  • Your company logo should contain an attracting theme but remember this theme should not be changed by the magazine advertisement. You can use different types of versions of permanent logo.

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