Reasons Why Businesses Should Still Use Print Advertising

In some ways, print advertising is like a cockroach, only not as filthy or gross-looking. But, you know, when television came onto the scene, everyone cried aloud it would be the death of print. But it wasn’t. And then the Internet arrived and the children and grandchildren of Henny-Penny also said the sky was falling and print advertising would be crushed and killed under its weight. But it wasn’t. And it doesn’t look like anything will ever really kill print (hence our disgusting comparison to the indestructible cockroach).

Here’s a perfect example of print advertising’s ability to always bounce back: Back in 2012, the international magazine Newsweek pulled its print version, which certainly didn’t help stop the rumors that print was dead. But, lo and behold, Newsweek’s new owners brought the print version of the iconic magazine back from the dead. The “catch,” if there was one, was that Newsweek would only be available to subscribers. Which is genius, really. In essence, Newsweek is now a niche magazine, targeted to a very specific market segment.

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In the same way, local magazines like Magazines Today, can be found in every region across the country. Magazines Today are also niche magazines, targeting a very specific population, namely, locals. Magazines Today offer numerous benefits to local advertisers.

Image courtesy of elvis santana at freeimages.com

Target a Dedicated Market

Enthusiasts are always the most dedicated consumers and the best to market to. Besides people who are passionate about certain hobbies, most people are incredibly proud and passionate about where they live. Since most humans have an incredible need to be part of a community, local magazines like Magazines Today serve as an important hub where locals learn about their surroundings and events they might like to get involved in. In other words, as a local business, you will get your ad in front of a passionate crowd that is already interested in who you are and what you have to offer.

Nothing Beats that Tactile Experience

Sure, many consumers spend a ton of time online chronicling the latest minutiae of their daily lives on their Twitter accounts or uploading their newest selfie onto their Instagram accounts, but when it comes to engaging with websites, most readers only scan a website for 15 seconds before moving on.

People interact much differently with printed magazines. There’s just something about that tactile experience. Magazine readers really take their time and linger when reading print. They also tend to fully interact with the content, including the ads inside. These then makes advertising with Magazines Today advantageous.

Your Ad Will Stand Out

Who stands to sell more tacos and make more money: the taco truck parked downtown amidst a sea of food trucks, or the taco truck that is parked five miles outside of town on the side of the highway surrounded by nothing but hungry travelers? So many advertisers have fallen for the myth that print is dead. Many have migrated their marketing budgets online where they vie for consumer attention is a sea of other digital ads. This is great news because it means your local magazine ad has far less competition and will stand out from the crowd.

People Don’t Fear Print Ads

The Internet is full of cybercriminals who use viruses as an attempt to gain access to consumer’s private information. Because of the proliferation of these malware viruses, web surfers have become very wary of clicking on banner ads, even if those ads are enticing. But consumers have nothing to fear by reading magazine advertising, and this makes them more open to receiving your message.

A Longer Shelf Life

While digital ads come and go, print ads have staying power. A magazine left in a doctor’s office will be read by countless patients for many months, and your ad can be seen by a majority of them.

Brand Recognition

When advertising in a reputable local magazine like Magazines Today, people instantly become familiar with your company. This recognition is then reinforced when they meet you in person, either at your place of business or at a local trade show or charity event. This not only builds brand recognition but, in time, brand loyalty.

Credibility

Local magazines like Magazines are highly valued and respected publications that build a sense of community among local consumers. In fact, many people turn to local publications as a source of advice. Advertisers can greatly benefit from this credibility when their ads are viewed not as ads but as recommendations from a trusted source.

We recommend you take a cue from the new owners of Newsweek who realized print is not dead, but rather a channel that offers true engagement with a targeted audience, and invest some of your marketing dollars into local magazine advertising.

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The Profitable Benefits of Advertising on a Magazine

Though there was a time when magazine advertising dropped significantly during the worldwide recession, advertising sales have been increasing as the economy improved once again. People are also reading magazines more than ever. Print media is an effective form of advertising that can help businesses large and small. So investing on business publications New Zealand on magazines can be a great way to reach out to more probable clients or customers to your business.

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Image courtesy of Stuart Miles at Freedigitalphotos.net

Magazines have been an important way to reach the public for over 250 years now. The Magazines Today is one of the longest running and most successful business publications New Zealand to include advertisements. At present, the Magazines Today business publications New Zealand is attracting so many readers, drawing the interest of targeted people in different business that can serve them.

Benefits of advertising with Magazines Today business publications New Zealand

Magazine advertising major benefit to businesses is its ability to display higher quality images than either direct mail or newspaper. Magazines Today has been one of an effective business publications New Zealand with their higher quality images, represented with full color and gloss, which allows a clearer picture of products, giving the public a better idea of investing companies. In addition, the leading magazines like the Magazines Today target a specific demographic, such as people who belong to a certain trade or of a certain age group. By advertising in magazines within your industry, you are almost guaranteed to reach your intended audience.

Geography

Even if you are a small business, you can advertise in the most widely read and distributed business publications New Zealand. National magazines also often have regional versions of their magazines or allot sections dedicated to small businesses and specific locales. Small hobbyist stores often advertise in national magazines because people are sometimes willing to venture outside of their community to find a new supplier for specialty services.

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Image courtesy of ddpavumba at Freedigitalphotos.net

Time Frame

Magazines are typically kept for a longer period of time than newspapers because of their higher printing quality. Medical offices, for example, usually save magazines because they give people something to read while waiting for their appointment. A reader of a magazine may keep an issue if it contains particularly interesting information. If you put an ad in a magazine, it is likely that someone will, through some circumstance, pick up the magazine several months from its print date and see your ad.

You have to consider though that business publications New Zealand magazine ads are expensive no matter what publication you go with because printing on glossy paper is expensive. Small and mid-size businesses can reduce magazine ad costs by purchasing less than a full page ad. Keep in mind that you must negotiate your rate and turn in your ad far in advance of the publication date, usually 1 to 6 months beforehand.

The Magazines Today can create an environment of discovery, which allows you to reach prospects who are receptive to advertising messages. Their business publications New Zealand magazines effectively reach high calibre industry professionals – innovators with the power to buy and specify your products.

Ongoing communication with this audience allows you to initiate relationships early in the buying cycle when supplier selection can be influenced, creating initial product awareness, as your prospects search for new technology. By stimulating reader interest, they’ll be prompted to take further action – visiting your website and contacting you for more information.