So you might have already discovered the true benefits of placing your ads on big magazines like the Magazines Today. You’ve been advertising monthly, but you noticed that your market becomes stagnant. Don’t you think that there could be something you should do to increase your reached target? People might sometimes find it boring looking at the same ad on the same page of the magazine. The good news is that there is something that you can actually do to surprise magazine readers and have them more engaged to your ad.
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After you’ve carefully written your ad copy, developed your headline, chosen specific typography, selected your images and created the layout for your Magazines Today print ad, your work is not done. Choosing your ad placement in Magazines Today is the last key step to ensure you get the maximum impact from your ad. Consider the section of the publication, page side and editorial proximity as you negotiate your advertising. Premium Positioning on Magazines Today will be offered at a higher rate. However, Premium Positions place your advertisement in the most highly viewed pages. Outside Back Cover (OBC), Inside Front Cover (IFC) and Opposite Table of Contents (OTOC) are three of the best areas for an advertisement with Magazines Today. They are the most viewed pages of a magazine. Most of the time you will pay a premium rate for such positions but you will have placed your message in best possible outcome. You can still secure a great placement for your ad if you are unable to secure a Premium Position. Opposite Editorial and a Right Hand Read are always great positions in any magazine and more than often can be secured with no up charge through negotiation.
Here a few key important tips when choosing your ad position in Magazines Today.
- Always go premium placement if it is available and in your budget (negotiate)
- Choose or negotiate right hand reads
- Always ask to be in the front 25% of the magazine
- Negotiate better rate and placement through offering to secure multiple issues
- If your budget is tight, ask the magazine to place you on their remnant offering list
The key to advertising is with Magazines Today consistency. One-offs are great for events or promotions, not very effective for branding or advertising. The flip to that is if you’re choosing a magazine to advertise in for the first time.
Print Media is Relevant… Look at some of the 2013-14 stats
According to a data analysis, magazines continue to score significantly higher than TV and online in ad attention and receptivity, as well as other key engagement dimensions.
People exposed to print magazine advertising campaigns spent significantly more (+3% to +36%) than those consumers not exposed (test vs. control).
According to a research, over 50% of magazine readers took action, or planned to take action, based on specific advertising seen in magazines. A recent AdSense study found that magazines are highly engaging, with 49% of respondents turning to magazines for ‘me-time’ and 45% to treat themselves. AdSense also discovered that regardless of the age of the consumer magazines like Magazines Today are trusted.