Tips On Making The Most Of Your Online Ads

Competition for ad space is getting fierce on the online marketplace. Online advertising through online business publications like Magazines Today is quickly becoming the main advertising platform for all businesses. A study by Pew once estimated that income from digital advertising will increase by 40 percent between 2011 and 2015, and it did because of the high demand of online ads. Within the next four years, online advertising could soon overtake all other forms of promotion. 


Because of this trend, competition is getting fierce as the online marketplace begins to get overcrowded with ads from different online business publications like Magazines Today. It is easy for small businesses to get lost in the crowd.

Image courtesy of geralt at


Whether you use Google AdWords, Facebook Ads, content marketing, a magazine ad through online business publications like Magazines Today or a combination of everything, you need to make sure you are using them to your best advantage. This will get your business seen and allow you to save money in the process. 

Below are a handful of tips to help you get more from your online ads:

Define Your “Negative” Keywords

If you haven’t heard this term before, you’re probably scratching your head. Negative keywords are those that you do not want your ads to appear for. For instance, if you do not offer free trials, free software or free samples, then the last thing you want is for people to click on your ad in search of something free. That will just cost you money for zero return. That is why “free” should be included as one of your negative keywords.

Be Clear About Your Ad Targets

The more targeted your ads, the more effective they are going to be. When you are signing for your ads with online business publications like Magazines Today, you get to choose your targeting options—either broad categories or precise interest. 

Broad categories will get you a larger audience, but not a specific one. You can choose one of the predetermined categories that fit with your audience in a general way. Precise interest categories are broken down even further to help you capture a smaller, but more specific audience.

Attach Images

The fact will always remain that images draw the most attention. When you need to get people to follow through on a call-to-action, ad an image to the ads you sign with online business publications like Magazines Today. Do some testing to see which images get the most response. Typically, when the image includes a person, it performs better than just a brand logo.

Whatever method of online advertising you choose, digital, social media or working with online business publications, remember that it is important to maintain a focus on quality content. You don’t want to be a pushy salesperson, constantly thrusting your products and services into the faces of your prospects. The right content can win over customers quickly, so always aim for quality over quantity in your advertisements. 


Image courtesy of geralt at



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