Reasons Why Online Advertising is Also Valuable to Online Publishing Houses

Once upon a time, online advertising had a shady reputation. Luckily for publishers, that’s all in the past. Online advertising has become a new way of life, and a way of business. There are at least seven different legitimate ways respected publishing houses like Magazines Today are making money through online advertising. And this post is about why they’re using online advertising to begin with. 

The online advertising industry has improved its reputation, and consumers have become more accustomed to seeing these ads. Even the once-dreaded popup ad has become routine, especially when it’s carefully aligned with your content, which is a Mequoda Best Practice.

The benefits of online advertising, from popups to native advertising, are numerous. On your own website or any other, you can build traffic readily, especially when you’re doing it in conjunction with organic audience development efforts. However, it still pays to advertise with online publishing houses like Magazines Today.

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Readers are now becoming highly interested in looking for good reads online. Although sometimes they cause a bit higher than the print, the convenience of reading via e-books or e-magazines sometimes beat the traditional magazines. This is why business today choose to bring their ads online through Magazines Today publishing houses.

The five huge benefits of online advertising with online publishing houses like magazines Today include:

Cost efficiency

Your online ads will be viewed by millions of people, anytime in the day and anywhere the reader might be. You can’t say that about print advertising or direct mail. You can’t get much more cost-effective than the price you pay the publishing houses like Magazines Today.

Social media, of course, can free via posts and Tweets. And pay-per-impression or pay-per-click advertising allows you to pay only when your ad is seen or clicked on. The beauty of the web is that hosts like Google can deliver your ads directly to people who are interested in your products, delivering far more bang for your buck than other types of advertising.

Native advertising/advertorials

Advertorials, also known as native advertising, were once anathema to print publishing houses. But today, with greater care taken to produce truly relevant and valuable content, and to mark the advertorial as exactly what it is, advertorials are becoming much more widely accepted on the Internet.

The best advertorials showcase the advertiser’s expertise without being blatantly promotional. Check out all the different types of native ads, and then a few native advertising examples who are knocking it out of the park.



The Internet is the easiest place to advertise directly to your market. If you publish knitting magazines with publishing houses like Magazines Today, you can get 100% relevancy by advertising on knitting sites and yarn shops.

Image courtesy of WDnetStudio at

If you’re a regional magazine, you can limit your advertising to specific geographic areas. There’s no waste and lots of direct contact with exactly the people who will appreciate your content.


Now that you can include videos, surveys and other interactive activities in your ads, you have many more opportunities to engage with your audience. Let your potential customers have fun, share your clever ads and become ever more loyal to you, using all the technology that’s available today.


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