The Role of Print Magazines in The Digital Era

As we head deeper into the age of digital media, the mantra of “print media is dead” seems to echo thru the din. This criticism has been echoed since the first computers became a staple of the modern household.  But in fact, independent, non-traditional periodicals are, in fact, booming. There are more business magazines New Zealand choices than ever on today’s newsstands.  

The public’s love affair with business magazines New Zealand by Magazines Today has remained relatively unchanged. It’s a tactile relationship; it’s the touch, the feel, the weight of the magazine in your hands, the sound of the turning pages and the smell of the ink that completes the relationship.

Most consumers don’t relate to a print business magazines New Zealand as personal product, but rather as an escape from reality. A lot of thought, time and devotion go into every printed issue. Conversations with style makers, news changers and product specialists all combine to create the readers overall experience. Everything about business magazines New Zealand exudes quality.

Image courtesy of kaboompics at

Top-name fashion and style magazines as well as business magazines New Zealand like Magazines Today are a seductive medium for luxury brands, editorial context and optimal print quality make a perfect fit for such high-ticket products and brands. We can’t deny that the end result is to drive consumer traffic to the lifestyle, products and companies that are located within its pages, but the content needs to connect with the reader on a cerebral and heartfelt manner.

In digital mediums, ie: Television, Web Videos, Social Media; consumers regularly want to skip the advertising. But in business magazines New Zealand like Magazines Today it is seen as part of the Readers experience. Magazines are read without distraction; 87 per cent of magazine readers focus on the content. They do not watch or listen to another medium at the same time. This attention offers a major benefit for advertisers, as an important percentage of the readers will digest the ad and the brand name, delivering a higher impact.

A study in 2014 showed that after seeing a magazine ad 35% of readers went to visit the website of the advertiser. This can offer advertisers new ways of measuring the success of magazine advertising. 45% of respondents of a survey indicated that business magazines New Zealand like Magazines Today have inspired them to purchase products that were advertised. Magazine content, covers and ads are also highly talked about, creating a buzz among readers. Ie: Most recently, the Vanity Fair cover featuring Caitlyn Jenner as well as the Kanye & Kim wedding issue of Vogue.

 As businesses seek to bring in new markets and untapped consumers, the power of Print a very affordable and creative advertising medium. Advertising in magazines is still one of the most effective ways of building brands at the right time. Print magazines can speak to many different cultures and interests. Print magazines can have a long read life as just one issue can be passed along and shared hundreds of times with consumers from all walks of life. So open your mind to re-embracing Print Magazines as a part of your advertising media budget.

Image courtesy of Life Of Pix at


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