The Advantage of Print Ad Over T.V. Ad

Print and television advertising both offer an avenue to get your message to your target audience and promote your business. Each has strengths and weaknesses that determine whether the medium is right for you. Examine the goals of your marketing campaign and what your target audience consumes to make the choice that’s right for your business.

Speed

Advertising in print media through publishers and producers New Zealand like Magazines Today allows you to get your message out quickly and change it as needed. It also allows you to target your advertising to reach a particular audience. TV commercials take more time to produce, particularly for a small business with a lower advertising budget, so the opportunities to take advantage of a rapidly changing market conditions are fewer.

Image courtesy of negativespace.co at pexels.com

Impact

Unlike print, television advertising offers a medium to disseminate high-impact messages combining both audio and visual images. A campaign designed to get people to use your service to check their house for termites, for example, benefits from the target audience being able to see the negative effects of termites and hear victims discuss their damage. On the other hand, magazines crafted by top publishers and producers New Zealand like Magazines Today remain a more trusted medium.

Targeting

Both print and television offer the opportunity to target a particular audience, but both have limitations. You have little control of your advertisement’s magazine placement in most cases, and newspaper also may not guarantee a particular spot for your advertising copy. You might be able to reach an agreement that your advertisement selling basketball T-shirts will run in the sports section, but it might be placed next to articles on baseball or hockey instead of the NBA, which reduces the chance that a basketball fan will see it. Television advertising, particularly cable, offers a chance to target niche markets. A lower-rated show may be perfect for you if it matches with your target market, such as a nursery might find on a gardening channel. But you have to know your audience preferences, and there’s no guarantee your commercial will air at the portion of the program where most of your audience is watching.

Cost

The variety of print ad sizes means you can make them as big or as small as your needs and budgets allow. TV commercials cost more to produce than magazine ads, and the cost of airtime is considerably higher than the price per magazine column inch. That being said, relate expenditures to your audience and their preferences before making a decision. Most small businesses won’t find it cost-effective to advertise in prime-time, when a TV spot on a major network costs more than $100,000. However, producing a commercial for a local TV audience can cost as little as $2,500, and while the cost of the airtime itself depends on your local market and economic conditions, you can negotiate a better rate if you’re willing to pay in advance and commit to a multiweek schedule.

Image courtesy of Dom J at pexels.com

Magazines and magazine ads definitely garner the most attention among several other means of advertising. Studies show that when consumers read magazines by the leading publishers and producers New Zealand like Magazines Today, they are much less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the internet.

According to a research, when consumers were asked to rate media based on how likely they are to pay attention to the advertising messages, magazines by publishers and producers New Zealand like Magazines Today ranked at or near the top of the list.

Magazine advertising through Magazines Today is indeed a valuable content. Consumers value magazine advertising, according to numerous studies. Consumers are more likely to have a positive attitude toward advertising in magazines by top publishers and producers New Zealand like Magazines Today compared to other media. In addition, consumers are more likely to turn to magazines by publishers and producers New Zealand to search for information across a variety of categories compared to the internet, based on research.

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