Benefits of Newsletters

Newsletters are an extremely valuable marketing tool used by ourselves as well as by our customers.

One of the most important tasks for a business is to maintain contact with its customers and this can be made possible with newsletters. Developing a newsletter program with a solid audience will prove to be a very important marketing asset for the duration of your company. But if you can’t establish a good newsletter, then you can seek assistance from publishers like the Magazines Today.

Think about how on any given website you only have a few seconds to capture the attention of a visitor before they are gone forever. Developing a strategy to attract new customers and retaining existing clients is crucial to successful marketing. Maintaining a company blog is a great way to get your personal message out to many viewers. But a blog is a passive effort, meaning a user must navigate to it in order to get the message. Transforming a passive blog into a pro-active newsletter program is a logical step and this can be accomplished for you by Magazines Today.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Awareness

Publishing a newsletter via Magazines Today gives you the opportunity to increase awareness and understanding of your company and its products and services. Customers and prospects may have a limited perspective of what your company can offer if they only view your advertisements or receive promotional email. Newsletter content builds a broader picture. To encourage readers to find out more, include links to more detailed information on your website.

Expertise

A newsletter can demonstrate your expertise and build confidence in your company as a potential supplier. Marketing consultancy PR 20/20 notes that newsletter content that provides valuable information to customers and prospects helps to establish a company as an industry leader. To establish leadership, include articles that cover important issues in your market sector or share information on industry research. Provide details of any conferences where your company is making a presentation.

Promotion

You can use newsletters through Magazines Today to promote products and services or launch new products. Including information on special offers helps reinforce the effect of your advertising and promotional campaigns. Running special offers exclusive to readers enhances the value to the newsletter. You can integrate newsletter content with other elements of a new product launch by including announcements and articles related to the product.

Contact

Issuing newsletters through Magazines Today at regular intervals — weekly, monthly or quarterly – helps you maintain contact with customers and prospects between purchases or sales calls. If you face a decision-making process that is long and complex, for example, you can use newsletters to communicate with all decision makers throughout the process. If customers buy your products infrequently, you can maintain contact between purchases so you build a strong relationship before the next sales opportunity.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Coverage

Newsletters can help you increase the coverage of your target audience. By placing information about the newsletter on your website, you can capture contact details of new prospects by asking visitors to subscribe. Issuing newsletters by email to all of your customers and prospects is a low-cost method of communication, leaving more in your market budget for advertising or other promotional activities.

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