Ways To Achieve Effective Magazine Advertising

To further entice the reader’s desire for your product, some magazines Christchurch like Magazines Today even offer advertisers an opportunity to include product samples with their ads. For example, witness the proliferation of “scratch and sniff” perfume ads.

How Much Does Ads on Magazines Christchurch Cost?

Naturally, all of these wonderful ad enhancements on magazines Christchurch like Magazines Today come at a premium. The cost of placing a full-page ad with all of the options in a magazine can be staggering. After all, the advertiser is actually paying for the production costs associated with printing a glossy, four-color publication.

Costs for placing ads on magazines Christchurch like Magazines Today will vary from publication to publication. They will also depend upon the size of the ad placed and the positioning of the ad. Magazine ads are sold by the page or page increment—full page, half page, quarter page, etc. Rates also depend upon the frequency with which an advertiser places ads over the period of a year. Typically, advertisers offer one-time, three-time, six-time, and twelve-time rates. Twelve-time rates are usually significantly lower than one-time rates. But, of course, you are paying that rate times twelve ads.

There are ways though on how you can cut expenses by simply doing the layout of your ad for magazines Christchurch. Here are tips for writing your own magazine ad copy:

Get the Consumer’s Attention

You need to take the consumer by storm by focusing on creating an eye-catching headline or phrase. Include a graphic or logo to establish the tone of the message.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Avoid controversial headlines and pictures on your ad for magazines Christchurch. Humor should be used judiciously. It’s hard to come up with a humorous tone that is universally appealing. And especially with humor, make sure you are not offending anyone! On the other hand, a clever phrase or impressive graphic will attract the attention of, and be appreciated by, almost everyone.

Use Color Whenever Possible

Magazines Christchurch like Magazines Today offer the opportunity to use four-color photos and artwork to enhance the meaning and impact of your message. Use this powerful tool. Give your ad color if you can afford it.

Four-color ads traditionally have the highest response rate from readers. The response rate typically decreases as use of color is eliminated—from four color to spot color to black and white. If you can’t afford four color, but have a budget that will allow some “enhancement” over purchasing a basic black-and-white ad space, spot color is a good alternative.

Most magazines offer standard spot colors—red, blue, green, orange, or yellow—at one rate, and specialized “matched colors” at a slightly higher rate. Matched colors are generally chosen from the Pantone Professional Color System and are commonly referred to as PMS colors. These colors are available in a wide assortment of hues and variations. Your printer or graphic designer should be able to show you the selection of colors available.

Make Your Pitch Concise and Simple

List the benefits and reasons why the consumer should buy your product or service. Keep it short and simple. Readers aren’t going to treat your ad like a novel and sit down for a long read. You have only 10 to 15 seconds to get your reader’s attention and appraise him or her of the unique value of your product or service. So avoid long phrases or cute dialogue. Be precise and to the point on your ads on magazines Christchurch like Magazines Today.

Make It Easy for the Customer to Reach You and Order from You

To make it easy for potential customers to purchase your product or service, don’t forget to include your phone number (toll-free, if possible), website, or retail locations that stock your product at the bottom of the ad. If other special ordering information is needed, include that as well.

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