Tips on Effective Advertising

The modern era has been giving opportunities for businesses to grow bigger easier through ads. With print and online publications Christchurch available these days, any product and service can reach their proper targets. However, business owners should still put an effort to make their ads effective for them to enjoy the numerous benefits of using promotional tools. And print and online publications Christchurch like Magazines Today can do the job for you.

Effective advertising with print and online publications Christchurch like Magazines Today reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customers attentions attention and entice them to use your product. Regardless of the method, all your advertising should be clear and consistently reflect the unique positioning statement of your business.

Advertising with print and online publications Christchurch is communication intended to inform, educate, persuade, and remind individuals of your product or businesses. Advertising must work with other marketing tools and business elements to be successful. Advertising must be interruptive — that is, it must make you stop thumbing through the newspaper or thinking about your day long enough to read or hear the ad. Advertising must also be credible, unique, and memorable in order to work. Like all effective marketing support, it must be built upon a solid positioning strategy. Finally, for any advertising campaign set by print and online publications Christchurch like Magazines Today, enough money must be spent to provide a media schedule for ad frequency, the most important element for ad memorability.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Guidelines for Successful Advertising Campaigns

Here are some guidelines for creating memorable advertising that really sells:

Make sure your ads are “on strategy” with your business positioning. A good positioning strategy ensures identification of the correct target audience for your advertising, along with a listing of meaningful features and benefits. It can provide reasons why the product is superior and unique, along with an advertising “personality.”

Communicate a simple, single message through print and online publications Christchurch like Magazines Today. People have trouble remembering someone’s name, let alone a complicated ad message. Use the “KISS” principle for ad messages: “Keep It Simple, Stupid.” For print ads, the simpler the headline, the better. And every other ad element should support the headline message, whether that message is “price,” “selection,” “quality,” or any other single-minded concept.

Stick with a likable style. Ads have personality and style. Find a likable style and personality and stay with it for at least a year or more of ads. Changing ad styles and personality too often will confuse potential buyers. It also fights against memorability.

Be credible. If you say your quality or value is the “best” and it is clearly not, advertising will speed your demise, not increase your business. Identifying and denigrating the competition should also be avoided. It is potentially confusing and distracting and may back fire on you by making buyers more loyal to competitive products, not less.

Ask for the sale. Invite buyers to come to your store, send for more information, or call for information and orders in the ad. Provide easily visible information in the ad for potential customers to buy: location, telephone number, store hours, charge cards accepted, etc.

Make sure the ad you convey through print and online publications Christchurch like Magazines Today is competitive. Do your homework. Examine competitive ads in the media that you are planning to advertise in. Make sure your ad stands out from competitive ads. You can use personal judgment, ad test exposures to a small group of target buyers, or more expensive, sophisticated quantitative test methods. Compare ads for uniqueness, memorability, credibility, and incentive to purchase.

Make sure the ad looks professional. If you have the time and talent, computer graphics and desktop publishing software can provide professional-looking templates to create good-looking print ads. Consider obtaining writing, artistic, and graphics help from local agencies or art studios who have experienced professionals on staff, with expensive and creative computer software in-house. They may save you time and money in the long run, with better results.

Be truthful. Whatever advertising medium you select, make sure your message is ethical and truthful. There are stringent laws regarding deceptive practices and false advertising.

Image courtesy of nokhoog_buchachon at FreeDigitalPhotos.net

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