Different Themes of Advertising

Several themes have been designed by the publishing industry Christchurch including prints such as Magazines Today to appeal to the foregoing instincts. A theme of advertising with publishing industry Christchurch is a central idea intended to trigger desired action from customers. It is the heart of advertising copy.

Some of the popular themes used in the advertising different products with publishing industry Christchurch like the Magazines Today are given below.

Prestige: This theme of advertising with publishing industry Christchurch like the Magazines Today is used to advertise luxury articles like motorcars, refrigerator, jewellery, videos, etc. The possession of such items provides a distinctive status and a sense of pride to their holders.

Comfort: This theme of advertising with publishing industry Christchurch like the Magazines Today is used in the advertisements of air conditioners, fans and other household appliances which help to make life comfortable.

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Economy: This is a common theme in clearance sale and bargain offers. This theme of advertising is generally used to sale products of low value.

Health: Drugs and food products are often advertised with this theme, e.g., ‘For energy and vigor use i.e-Horlicks.’

Beauty: Often used in the theme of advertising cosmetics, toilet soaps and perfumes, this instinct appeals particularly to young men and women. For instance ‘Use Pears soap to keep the school girl complexion’.

Parental Affection: This theme of advertising with publishing industry Christchurch like the Magazines Today is used to advertise products meant for children, e.g. toys, baby foods, baby dresses, tricycles, etc.

Fear: Fear of death, accident, personal loss through fire, burglary, etc., is used in the advertisements of insurance, safety vaults, etc. The traffic police also make use of this theme to caution people, e.g., ‘Keep off the road; shun the anguish of an accident’.

Achievement: Giant concerns use this theme in their advertisements by emphasizing their contribution to the national economy, e.g., ‘H.M.T Time keepers to the Nation’. There is a desire to imitate or emulate distinguished people, e.g.’, ‘successful men all over the world use.

Patriotism: Native firms use this instinct to induce people to buy their products in place of imported products.

Curiosity: Human mind is basically inquisitive and variety is the species of life. The eagerness for new things is so strong that this theme can be used through advertisement of new designs, styles, package, etc.

Construct your ads around these themes to ensure that you can properly attract the right consumers to see your message and to get them engaged to your product.

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Tips for Magazine Advertising

Magazine advertisement is one of the oldest form of advertising but up to date, it is still an effective way to reach many people most especially when you have them on leading publishing houses Christchurch like the Magazines Today.

It is basically print adverts that run in local or national, daily, weekly, monthly or simply periodical news publications. While some people prefer other form of advertisement like television, radios, and internet, newspapers ads are still valuable. Do not ignore magazine advertisements since it plays a very important role in promoting and improving businesses including some of the globally known brands.

Whom does magazine advertisement suit?

This type of advertisement by publishing houses Christchurch like the Magazines Today is most appropriate audiences that tend to have access to magazines more frequently like car lovers, fashion enthusiasts, travel and leisure followers, etc. Whereas the young demographic groups, tent to get their news form televisions and internet. The magazine advertisement through publishing houses Christchurch like the Magazines Today is still worthwhile since you can direct your advert to your targeted group by requesting that your advertisement run in the section that is closely related to your targeted audience. The related sections may be sports, lifestyle or business sections.

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Are magazine advertisement costly? – Magazine Advertising Rates

If your business is considering magazine advertisement from publishing houses Christchurch like the Magazines Today, it is good to understand that there are different ad tariff and rates depending on a number of things. Furthermore, you will find that different publications will tend to have or give different offers for different types of advertisements. So what factors influence the newspaper advertising rates? 

To begin with, your advertisement cost with publishing houses Christchurch like the Magazines Today will depend on the size of your ads, what section of the paper you want your advert to appear, the frequency in which you will keep the ads running, the day it is published and what publication you will use and how many people it reaches.

In the case of multiple publications, one will be forced to have several sales representative from each magazine company. These representatives will give you price quotes and helping you design your advertisement. Such a case will definitely make the cost to be much higher.

Magazine advertisement for a job opportunity

It is also important to understand that magazine ads from leading publishing houses Christchurch like the Magazines Today are quite expensive most especially the national editions. However,  if you find it very difficult that you can’t afford the these ads at all, then you can resort to using online magazine ads that might be more cost-effective. This will also help you save your money when you don’t have enough.

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