Ways On Creating An Effective Print Ad

Your business’s print advertisements need to give readers a reason to be interested in your business; they must be clear, succinct, informative, and inviting. Your publications advertising Christchurch on mags like Magazines Today has just a split second to attract attention and quickly explain why your product or service has some lasting benefit to those who read about it.

Publications advertising Christchurch are not easy to write, and usually should not be attempted unless you’re a professional ad agency copywriter, freelance copywriter, or creative director. You can get the help of these professionals for your publications advertising Christchurch from mags like Magazines Today.

But if you cannot afford the option of using publications advertising Christchurch like the ones offered by Magazines Today, and are a small business owner managing your own ad campaign, these elements show you how to write print ads that help you reach customers and get sales:

Hammer out your headline.

In nearly all cases, the headline is the single most-important element of a print ad. Strive to be clear and concise in your headlines. Avoid the temptation to become so “creative” that your meaning is lost or obscured.

 Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

Where the headline is placed within the ad is as important as what the headline says. You need to make sure that the headline dominates the ad so it can be quickly understood. Too often, the headline, which includes the most important information within an ad, is lost in a muddle of too many type fonts, graphics, and other elements. You can browse over the ads on Magazines Today to get a solid example of proper publications advertising Christchurch.

Shape your subheads.

In addition to the main headline, a subhead can impart secondary information. The headline must grab readers, but the subhead can explain the deal further. Not all ads require a subhead, but this element, generally set in smaller type, is there to give the reader additional information without cluttering up your ad.

Build your body copy.

The body copy, also known as the sell copy, is where you can explain your offer in detail. But, like everything else in a good print ad, you need to keep the body copy brief — and possibly not include it at all.

Generate your graphics.

The graphic element of your ad is there to attract the readers’ eyes and interest them enough to read your body copy. The graphic element usually calls attention to, or complements, the headline — the two elements work together to create the overall ambience of the ad.

Make sure your ad’s graphic element is relevant to what you’re selling. A photo of a girl in a bikini isn’t the best way to sell anything except bikinis. Health and fitness spas are always using bathing suit babes as their central graphic. (Are people really dumb enough to believe that those women are actually members?)

Decide on a final layout.

The design and layout of an ad is everything. This of course is the most difficult task that experts on publications advertising Christchurch can efficiently perform. Check illustrations on Magazines Today as it has a great layout for a magazine ad. If you stick to this kind of layout, you can’t go wrong.

 Image courtesy of patpitchaya  at FreeDigitalPhotos.net

Tips on Effective Advertising

The modern era has been giving opportunities for businesses to grow bigger easier through ads. With print and online publications Christchurch available these days, any product and service can reach their proper targets. However, business owners should still put an effort to make their ads effective for them to enjoy the numerous benefits of using promotional tools. And print and online publications Christchurch like Magazines Today can do the job for you.

Effective advertising with print and online publications Christchurch like Magazines Today reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customers attentions attention and entice them to use your product. Regardless of the method, all your advertising should be clear and consistently reflect the unique positioning statement of your business.

Advertising with print and online publications Christchurch is communication intended to inform, educate, persuade, and remind individuals of your product or businesses. Advertising must work with other marketing tools and business elements to be successful. Advertising must be interruptive — that is, it must make you stop thumbing through the newspaper or thinking about your day long enough to read or hear the ad. Advertising must also be credible, unique, and memorable in order to work. Like all effective marketing support, it must be built upon a solid positioning strategy. Finally, for any advertising campaign set by print and online publications Christchurch like Magazines Today, enough money must be spent to provide a media schedule for ad frequency, the most important element for ad memorability.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Guidelines for Successful Advertising Campaigns

Here are some guidelines for creating memorable advertising that really sells:

Make sure your ads are “on strategy” with your business positioning. A good positioning strategy ensures identification of the correct target audience for your advertising, along with a listing of meaningful features and benefits. It can provide reasons why the product is superior and unique, along with an advertising “personality.”

Communicate a simple, single message through print and online publications Christchurch like Magazines Today. People have trouble remembering someone’s name, let alone a complicated ad message. Use the “KISS” principle for ad messages: “Keep It Simple, Stupid.” For print ads, the simpler the headline, the better. And every other ad element should support the headline message, whether that message is “price,” “selection,” “quality,” or any other single-minded concept.

Stick with a likable style. Ads have personality and style. Find a likable style and personality and stay with it for at least a year or more of ads. Changing ad styles and personality too often will confuse potential buyers. It also fights against memorability.

Be credible. If you say your quality or value is the “best” and it is clearly not, advertising will speed your demise, not increase your business. Identifying and denigrating the competition should also be avoided. It is potentially confusing and distracting and may back fire on you by making buyers more loyal to competitive products, not less.

Ask for the sale. Invite buyers to come to your store, send for more information, or call for information and orders in the ad. Provide easily visible information in the ad for potential customers to buy: location, telephone number, store hours, charge cards accepted, etc.

Make sure the ad you convey through print and online publications Christchurch like Magazines Today is competitive. Do your homework. Examine competitive ads in the media that you are planning to advertise in. Make sure your ad stands out from competitive ads. You can use personal judgment, ad test exposures to a small group of target buyers, or more expensive, sophisticated quantitative test methods. Compare ads for uniqueness, memorability, credibility, and incentive to purchase.

Make sure the ad looks professional. If you have the time and talent, computer graphics and desktop publishing software can provide professional-looking templates to create good-looking print ads. Consider obtaining writing, artistic, and graphics help from local agencies or art studios who have experienced professionals on staff, with expensive and creative computer software in-house. They may save you time and money in the long run, with better results.

Be truthful. Whatever advertising medium you select, make sure your message is ethical and truthful. There are stringent laws regarding deceptive practices and false advertising.

Image courtesy of nokhoog_buchachon at FreeDigitalPhotos.net

The Most Important Point Of Taking Your Ad Online

Online marketing and advertising through online business publications Christchurch like Magazines Today isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite… Marketing and advertising through online business publications Christchurch like Magazines Today have been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that they don’t care. The reality is, however, customers do care and in order to be relevant in today’s crowded marketplace, being online through online business publications Christchurch like Magazines Today is a must.

Ten years ago, using the services of online business publications Christchurch like Magazines Today may have been a choice to jump on the online bandwagon, but now it’s an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online, it’s just a “duh” at this point. Being online through online business publications Christchurch means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix.

Having a website that’s search optimized, being on social media that you actually engage with, being on online magazines like Magazines Today and incorporating email into your marketing strategy may seem like a hefty load to carry, but the reality is it is almost too easy for small businesses to do nowadays. Automated marketing solutions like placing ads on online magazines like Magazines Today help make consistent, frequent updates to all these channels nearly turn-key, and the data that’s tracked from social media, email marketing and other online strategies offers more than enough of a reason to make it a priority. The key word here is data – something small businesses can really gain from when reviewing it and reacting to it consistently.

Online or Offline Marketing… Do You Have to Make a Choice?

Many businesses, particularly those that don’t actually sell anything online, often complain that there’s not enough time in the day to “do it all” and as a result, online marketing gets shoved to the side. Unfortunately, this isn’t how customers make decisions. The reality is consumers – likely even you – turn to the internet to discover what to do, where to go, who to buy things from and more. Keeping this in mind, shopping online isn’t the only reason people go online. Instead, being online through online business publications Christchurch leverages multiple avenues for small businesses to gain visibility among consumers.

Image courtesy of Unsplash at pixabay.com

When considering marketing and advertising online via online business publications Christchurch like Magazines Today – as well as selling online – it is important for small businesses to look for partners that offer best-of-breed products, solutions and services that provide the most convenience to the businesses and their customers. 

Minutes. That’s what it takes to get things up and running for much of the online marketing solutions available for small businesses to implement into their businesses. Additionally, it’s valuable to consider investing some of your hard earned dollars into online marketing so that you can gain easy to use, automated online marketing solutions – allowing you to spend more time doing what you (hopefully) do best… run your business and make money.

Consumers have too many choices these days and they have to be constantly reminded that you exist. The best way to reach them is where they spend a good bit of time… which is online.

Image courtesy of Ben Schonewille at FreeDigitalPhotos.net

Ways To Achieve Effective Magazine Advertising

To further entice the reader’s desire for your product, some magazines Christchurch like Magazines Today even offer advertisers an opportunity to include product samples with their ads. For example, witness the proliferation of “scratch and sniff” perfume ads.

How Much Does Ads on Magazines Christchurch Cost?

Naturally, all of these wonderful ad enhancements on magazines Christchurch like Magazines Today come at a premium. The cost of placing a full-page ad with all of the options in a magazine can be staggering. After all, the advertiser is actually paying for the production costs associated with printing a glossy, four-color publication.

Costs for placing ads on magazines Christchurch like Magazines Today will vary from publication to publication. They will also depend upon the size of the ad placed and the positioning of the ad. Magazine ads are sold by the page or page increment—full page, half page, quarter page, etc. Rates also depend upon the frequency with which an advertiser places ads over the period of a year. Typically, advertisers offer one-time, three-time, six-time, and twelve-time rates. Twelve-time rates are usually significantly lower than one-time rates. But, of course, you are paying that rate times twelve ads.

There are ways though on how you can cut expenses by simply doing the layout of your ad for magazines Christchurch. Here are tips for writing your own magazine ad copy:

Get the Consumer’s Attention

You need to take the consumer by storm by focusing on creating an eye-catching headline or phrase. Include a graphic or logo to establish the tone of the message.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Avoid controversial headlines and pictures on your ad for magazines Christchurch. Humor should be used judiciously. It’s hard to come up with a humorous tone that is universally appealing. And especially with humor, make sure you are not offending anyone! On the other hand, a clever phrase or impressive graphic will attract the attention of, and be appreciated by, almost everyone.

Use Color Whenever Possible

Magazines Christchurch like Magazines Today offer the opportunity to use four-color photos and artwork to enhance the meaning and impact of your message. Use this powerful tool. Give your ad color if you can afford it.

Four-color ads traditionally have the highest response rate from readers. The response rate typically decreases as use of color is eliminated—from four color to spot color to black and white. If you can’t afford four color, but have a budget that will allow some “enhancement” over purchasing a basic black-and-white ad space, spot color is a good alternative.

Most magazines offer standard spot colors—red, blue, green, orange, or yellow—at one rate, and specialized “matched colors” at a slightly higher rate. Matched colors are generally chosen from the Pantone Professional Color System and are commonly referred to as PMS colors. These colors are available in a wide assortment of hues and variations. Your printer or graphic designer should be able to show you the selection of colors available.

Make Your Pitch Concise and Simple

List the benefits and reasons why the consumer should buy your product or service. Keep it short and simple. Readers aren’t going to treat your ad like a novel and sit down for a long read. You have only 10 to 15 seconds to get your reader’s attention and appraise him or her of the unique value of your product or service. So avoid long phrases or cute dialogue. Be precise and to the point on your ads on magazines Christchurch like Magazines Today.

Make It Easy for the Customer to Reach You and Order from You

To make it easy for potential customers to purchase your product or service, don’t forget to include your phone number (toll-free, if possible), website, or retail locations that stock your product at the bottom of the ad. If other special ordering information is needed, include that as well.

How To Use Print Ads In The Modern Digital Era

Many marketers are quick to write off print advertising channels in this day and age. With the powerful targeting and data options in digital advertising, it’s not surprising that businesses are often apprehensive to invest in print advertising. A print publication campaign with high quality advertisers Christchurch like Magazines Today, however, can be used for quality lead generation as well as brand promotion, if designed effectively.

Print advertising with high quality advertisers Christchurch like Magazines Today, like any channel, is not a perfect fit for every business. While evaluating the potential of this option for your business, first consider who your audience is and where they turn to for information or industry news. For example, if your audience is engineers, they will use the internet but are also likely to read and trust prominent trade publications for the latest research, news, and products. Once you identify potential publications, ask their sales rep about targeting options. Most high quality advertisers Christchurch like Magazines Today can provide you with a significant amount of information about their readership: industries, companies, job titles, and more.

Image courtesy of stevenlondon at pixabay.com

If you decide to move forward with a print advertising, consider these tips in order to use the ad to effectively generate leads for your business:

Combine a print ad with at least two other channels of advertising to the same audience

Many high quality advertisers Christchurch like Magazines Today have other services for their readership, like a website or e-newsletter, on which you can advertise as well. The key to print advertising is making it one component of an integrated campaign. If a print ad is combined with a banner on the website and sponsored content on an e-newsletter, you are able to reach the reader multiple times across multiple channels. The marketing concept alluded to here is “frequency,” which is the number of times on average that one person sees your ad. The rule of thumb in marketing is that the frequency should be three, meaning the average person should see your ad three times. Try combining the print ad with either two other advertising options or print buys in consecutive editions of the publication.

Ask the publication about lead collection options

Most high quality advertisers Christchurch publish a digital version of their print newsletter or magazine like the Magazines Today. Through the digital version, or perhaps through the supplemental email or website advertising you choose to do, some advertisers will give you the contact information for people who click on your ad. For marketers that are skeptical of how to measure the performance of a print advertising campaign, this feature allows for directly attributable lead generation. Make sure to ask your sales rep if the publication offers this option.

Rent an email list from the publication

Many publications also allow advertisers to rent their subscriber list, or a segment of their list. By renting, you don’t get their contact information permanently, but you do get the license to send an email to them through the publication. These types of offers usually include the ability to choose your targeted segment, create an email in your branded template that drives to one of your landing pages, and send the email in your company’s name. You can use this opportunity to craft a targeted vertical message to a corresponding audience. The benefit of renting lists through print publications is that you can get your brand in front of a highly-qualified list of new prospects.

Look into all of the advertising options they offer

Print publications like Magazines Today have significantly expanded their advertising options. Trade publications in particular now offer a plethora of advertising and content marketing opportunities. Take a look at a potential trade publication’s media guide for more information, but some of the non-print advertising options that I have seen include:

  • Writing or editing white papers for your company
  • Scripting and hosting webinars for your company
  • Developing and administering surveys to your target audience
  • Hosting your contest or sweepstakes
  • Custom research about your target audience
  • Vertical-specific magazines or e-zines
  • Designing e-cards for your prospects
  • Producing and promoting product or company videos
  • Producing and promoting podcasts
  • Article collaboration or sponsorship

Image courtesy of skeeze at pixabay.com

Print high quality advertisers Christchurch have been adapting their advertising options to compete with the new digital marketing channels. Many have made an effort to learn about their readership and incorporate digital opportunities into their advertising proposals. Print ads can be an effective contributor in a multi-channel integrated marketing plan. Talk to a potential publication’s sales rep and learn about all of the opportunities they have to connect you to your audience.