Advertising not only benefits the publishers and producers and traders but benefits the customer as well. Advertising provides awareness of the existence of the product to the customer. Customer satisfaction is of immense priority in modern marketing and the importance of advertising can’t be ignored as such.
The ads on business magazines like the Magazines Today greatly satisfies a wide range of need for consumers, the same way its ad spaces satisfies the need of publishers and producers for being introduced to the world.
The importance of Advertising then on Magazines Today for customers can be discussed under the following sub-head.
Convenience: Advertising indeed benefits the relationship between publishers and producers as their products and magazine will be patronized by consumers but it also helps people feel more relaxed. Ads on Magazines Today make shopping easy by reducing the time and effort involved shopping. People become aware of the source and availability of different products and need not search them out. They can make better choice among different varieties.
Image courtesy of Miroslavik at Pixabay.com
Education of consumers: Advertising provides education and knowledge to consumers about new products and their diverse uses, benefiting all three parties involves such as the consumer, publishers and producers. Consumers get the benefit of better advice in safe and proper use of products and develop new ways of life through detailed product description on ads in magazines like Magazines Today. In this way advertising makes for better living.
Lower prices: Ads on Magazines Today are proven cost-effective hence benefiting both publishers and producers. However, effective advertising also reduces costs due to large scale production and elimination of wholesalers. As a result customers get goods at lower prices. Prices of advertised goods fluctuate less widely and unscrupulous traders cannot easily exploited consumers by overcharging. Many expensive products of yesteryears have come within the reach of the common man due to continuous advertising and consequent reduction in prices. Advertising helps to eliminate unnecessary middlemen, thereby making products cheaper for the consumers.
Better quality: Advertising on Magazines Today is generally done through brand names. Producers try to create special features in their products to successfully communicate product differentiation, the magazine on the other hand comes up with ways on how these differences will be noticed most especially when there is a long list of details to a product. This is basically how the publishers and producers relationship works, but this strategy also benefits the consumers. Need to find arguments in advertising and desire to live up to the image, leads them to improve quality and product design. Consequently, consumers get better quality and variety of goods.
Consumers’ surplus: Advertising done by publishers and producers brings the customer closer to the latter so that each can fully appreciate the needs of the other. Such understanding helps in better matching of products and services with human needs. Through advertising, consumers better appreciate the utility of products and derive higher satisfaction from their consumption. This satisfaction and pleasure derived by them from the products is called consumers’ surplus.
All these benefits provided to the customers has significant role in customer satisfaction, a very important aspect of modern marketing.
Image courtesy of Kaboompics at Pixabay.com